CHELSEA PROJECT. The art district of West Chelsea, New York is stretched within an area of 10 blocks in which hundreds of commercial galleries are located.  
During the course of a year (2007-8) I photographed the facades of these industrial buildings that serves as shrines of aspirations for artists, collectors and dealers from around the world. I chose to restrict my sessions for times when the galleries were closed and streets were empty in order to look at them as objects of inspection regardless of their immediate context as art arenas.  Since I came to New York I developed an ambivalent approach toward the art district of west Chelsea. On the one hand I yearned to be included and to be accepted as an insider. On the other hand a visit in this area has always left me with a taste of suspiciousness and resistance. The days when I developed this series were the pick of what is called now ‘the art bubble’, the prices of art were soaring and some of the galleries established their prestige and wealth. This atmosphere changed vastly very short after I finished my project. This journey started as a personal struggle to react as an artist to the power of commercial art institutions, and continues as a method that asks broader questions regarding the role of art in contemporary society.



Color print on Epson Pro paper
Polptych of 12
Edition of 12 + 1 Edition Proof + 1 Exhibition Copy
12 by 12 inches each

ODED HIRSCH. Born in Kibbutz Afikim, Jordan Vally, Israel. He currently lives and works in Queens, NY, E.U.A. Education: 2008-2006 Master of Fine Arts, Pratt Institute, Brooklyn, NY, USA 2006-2002 Bachelor of Design and Education, Academy of Design, Israel. Solo Exhibitions: 2010 Chelsea Project, | EDS | GALERIA, Mexico City Mexico. 2008 Sleep Tight, Ramat-Gan Museum of Art, Tel-Aviv, Israel. Group Exhibitions: 2010 12 x 12 Photo | Photography, | EDS | GALLERY, Clock Tower, Mexico City Mexico, Family Files, The Jewish Museum, Munich, Germany. Biennial 2009 Queens International, Queens Museum of Art, New York, NY, USA; COMMUNE, Black and White Gallery, Chelsea, NY, USA 2008 Politics & Other Diversions, NURTUREART Gallery, Brooklyn, New York, USA Festivals: 2010 Curtocircuíto Innternational Film Festival, A Coruña, Spain, 2009 Zinebi International Film Festival, Bilbao, Spain; HVCCA, Peekskill, NY, USA; Artery 24, The Soap Factory. Minneapolis, MN, E.U.A. Awards and Grants: 2009 Artist Talk On Art award winner; Artis. 2008 Foundation for Contemporary Arts, NY (FCA). E.U.A. 2006 America Israel Cultural Foundation.