Emilio Chapela Pérez (México, D.F., 1978-)
According to Google...
Painting, video, photography
November 8th, 2008- January 31th, 2009

 

 Google has changed the world…. It has become a very effective tool as source of information, but at the same time it is responsible for generating a lot of ambiguity and confusion. But what is the real impact of technological tools like GOOGLE on our society? It might be too soon to know.
According to Google is an artistic research that supports itself on those tools: It explores their boundaries and points out their inner contradictions. It is based on a self-imposed and convenient trap: one, which supposes that Google represents a sort of a collective unconsciousness, where we express ourselves without being aware of it. Contributing in that way, to the growth of an always-changing cluster of information that judges, creates, destroys, questions, answers, constructs and deconstructs. According to Google is just a small sample of that complex collective unconsciousness and how it is configured.
The show tries to establish a dialogue between different media, by transporting information form the Internet, where content is very dynamic, to a media like the book, where information becomes static and permanent; Or to a video, where information becomes movement.
According to Google presents information in many different ways: as paintings, texts, videos and books. All which try to bring the Web to a more tangible and controlled territory, but they fail to do it. And it is because they fail why they are interesting.
The main piece presented at the show is called According to Google and it is an encyclopedia that holds, within its 40 issues, thousands of images extracted from the Internet using Google image search engine. Every book on the encyclopedia corresponds to concept or idea that reflects a glimpse of how this digital collective unconsciousness expresses itself.
Within the encyclopedia there are issues dedicated to ideas like “beautiful”, “ugly” “capitalism”, “communism”, “money”, “art”, “abstraction” and many others.
The show incorporates other pieces that research ideas that relate to Google and the Internet in similar ways as the encyclopedia, but some of them are also, visual exercises that exist in a more pictorial environments: Like “RGB” a three channel video-installation that shows the correspondent results to a Google image search for the words “red”, “green” and ”blue”; Generating a very pictoric moving landscape of color.
The show also includes the “Google logo” painting, which belongs to a set of works that deal with abstraction, advertising and how the marketing strategies and logos become part of our collective unconsciousness as well. Some of these pieces where presented recently at the Bienal de Pintura Rufino Tamayo in 2008.
Finally, I will present as well other photographic pieces that deal with the Internet but they also reference other philosophical questions regarding art and language. Including the piece “chair”, which references the famous chair piece by Joseph Kosuth.

 

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